Websites Using Google Analytics — Full List & Export

Why Search for Websites Using Google Analytics?

Knowing which websites run Google Analytics helps in several business scenarios:

• Competitor research: Understand which analytics tools your competitors rely on and how sophisticated their tracking setup is.
• Sales prospecting: If you sell a GA alternative (Matomo, Plausible, Fathom, Adobe Analytics), finding GA users gives you a ready-made prospect list.
• Privacy compliance audits: Post-GDPR, many EU companies switched away from GA. Finding who still uses it can signal compliance gaps.
• Market sizing: Quantify how many sites in a given country or industry use GA vs alternatives.

Google Analytics 4 vs Universal Analytics

Google sunset Universal Analytics (UA) in July 2023, forcing all users to migrate to Google Analytics 4 (GA4). DataFragment detects both versions separately, so you can identify sites that completed the migration and those that may still rely on legacy UA tags.

GA4 uses the gtag.js snippet with a measurement ID starting with G-, while UA used UA- tracking IDs. Our detection engine checks both patterns along with Google Tag Manager containers that load GA.

How to Find All Websites Using Google Analytics

With DataFragment, finding Google Analytics websites takes seconds:

1. Go to the search page and select "Google Analytics" as a technology filter.
2. Refine by country, traffic range, or company size to narrow your results.
3. Preview the results — each row includes the website URL, monthly traffic, company name, employee count and contact details.
4. Click Export to download a CSV starting at just $9 for 100 leads.

Google Analytics Alternatives You Can Also Track

DataFragment tracks 3,900+ technologies including every major analytics platform: